Smart Phones, Smart TVs, Smart Website
In our first collaboration with Samsung, MCD completely re-imagined a new site experience for samsung.com.
Working closely with the Samsung team, we used key learnings from focus groups, usability testing and brand research to drive a host of site improvements and design solutions that make the site a little smarter.
We created more opportunities to market products effectively, improved filtering tools to drive customers to products faster, and integrated the Samsung brand experience from the homepage down. See what a beautiful thing insights can be. The new samsung.com.