Samsung—Redesigned & Reborn

Innovation and wonder are at the heart of the Samsung brand. Our work strives to bring this story to life. We’ve partnered with Samsung to create experiences across digital channels that build awareness, drive deeper customer engagement and position them as a pioneer in the industry.

Pleased to Meet UX

Our comprehensive redesign of Samsung’s US site combines smart ecommerce, user-centric design and a powerful brand experience.

The hero of the Samsung brand story is always the customer. By combining user research with the industry’s best practices, we crafted a UX experience that puts the user front and center of the experience. Early creative sessions where client/agency teams worked on collaborative sketching and ideas sharing meant we solved design and content issues quickly getting us to a point where we could stand behind a shared vision for the new site.

Inspiration, Innovation & Connected Living

Innovation for the people. It’s in the DNA of Samsung’s products and at heart of their brand. Armed with stronger messaging and a focused content strategy, the redesign gives Samsung a more powerful voice to tell their brand story. Customers can explore a deeper experience of products and the innovation that informs them. Videos, articles, product galleries, and branded content make the product marketing more meaningful showing how Samsung enriches everyday life through a world of connected living.

Setting Standards—Governance and a Style Guide

A clear and consistent story makes for a believable one. Comprehensive guidelines for the redesign serve as overall style governance and create brand consistency for the rollout of new Samsung sites.

Beauty is screen deep

Gorgeous design and smarter living is the DNA of all Samsung products. We created photography guidelines for their website to reflect and support this vision. The new look has a fresh, contemporary feel that highlights the beauty and function of their products while alluding to an aspirational lifestyle.

Live from CES

CES is an important for event for the electronics industry. We teamed with Samsung to provide live coverage of the show and generate buzz about their latest products. Our blogging team hit their showroom floor to serve up a real-time, boots-on-the-ground P.O.V of everything Samsung — we’re talking articles, up-close product photography, hands-on demos, tech specs, behind-the-scenes exclusives, and live streaming videos. CES may be invite-only, but our responsive blog gave customers a front row seat to all the excitement.

Happy Black Friday

Black Friday is a big day for the electronics industry. MCD has been responsible for creating Samsung’s overall Black Friday digital campaigns for 2011 and 2012. The initiative includes identity, branding, social messaging and site ecommerce experience.