News

2024 was weird. So we made it weirder. The Creative x Tech team at MCD combined AI tech to build Remix Your 2024—an AI-powered experience that let users rewrite the year’s most meme-worthy moments into completely unhinged alternate realities. Think: Brat Summer taking place on a snow-covered alien planet, or the Kendrick vs. Drake beef resolved through a rap battle judged by cats in tiny sunglasses.

Users picked their favorite stories from the year and remixed them into one of four surreal tracks: Opposite Outcomes, We Are Cats, Aliens Among Us, and Holiday Cheer All Year. And because we’re MCD, and we can’t resist a good challenge, we also created a series of alternate reality ads to go with them. Because if we’re reimagining the year—we’re bringing the campaign with us.

Built as a web application, Remix Your 2024 leveraged the OpenAI API for natural language generation and storytelling, while the Midjourney API was used to create surreal, high-quality AI-generated images. The frontend and backend were developed using Next.js, allowing for fast, server-rendered experiences with seamless API integration. The entire experience was deployed on Vercel, ensuring optimized performance and scalability. This tech stack enabled users to interactively remix pop culture moments into wildly imaginative memes with real-time AI outputs.