October 28, 2011
Nautica Makes a Splash with Redesigned eCommerce and Lifestyle Digital Destinations
Classic styling. Bold colors. Authentic, nautical details. The new Nautica.com combines all the elements that made the brand a global style icon. As Nautica expands its brand story in new and innovative ways, MCD has been enlisted to reinvent the brand’s online presence. Our first launch, just in time for the Holiday 2011 season, includes:
A unified experience: We united the ecommerce, blog, Nautica Ocean2Ocean, and social media experiences behind a common look and feel that honors the brand’s nautical spirit and passion for the water, but broadens the depth and connection to today’s upscale shopper.
Better merchandising: Bolder, cleaner presentation of products, larger photographs and outfit inspiring cross-selling help the visitor connect more personally to the product and expand their shopping cart. Crisp ecommerce tools speed the consideration process and make it even easier to check out.
More reasons to connect and share: Nautica’s passion for the water and connection to coastal lifestyle run deep and authentically into community-based social activities. From regattas to triathlons to ocean preservation, visitors are invited to experience the depth of the brand story right from the homepage. Products and design inspiration are seamlessly integrated and celebrated, linking the brand’s social efforts to its products.
Look for further enhancements to the site, including new experiences and shopping tools to launch over the course of 2012.