Getting fans and customers to dive into Nautica
As the Nautica brand expands in new and exciting ways, they turned to us to reinvent their brand online. The bold design of the new Nautica.com showcases the nautical details that have made their fashions a global style icon. And a breezy ecommerce experience presents outfit-inspiring cross sells that not only excite shoppers, but also create a better (and quicker) online shopping experience.
Fashion is no longer simply a brand—it’s a lifestyle
To inspire and connect visitors to the brand even more, we combined Nautica’s shopping site with digital lifestyle destinations to create a one stop nautical experience. The 360 Blog dishes on fashion trends, tips on styling and living an active lifestyle. And Ocean2Ocean features the people, places and stories of coastal regions that inspire the brand. Together they all resonate with today’s upscale shopper.