DESIGN | March 25, 2025
Meet The New M+C Saatchi Group
Check out the new mcsaatchi.com global website.
Launched in conjunction with their 30th anniversary celebration, M+C Saatchi Group unveiled an updated brand identity centered on its new strategic proposition, Cultural Power—designed to help clients harness cultural forces to fuel desire, drive demand, and deliver brand growth.
MCD Partners designed the new global website to reflect this new identity and to emphasize the network’s creative range, showcasing a wide array of services and capabilities across six regions and 23 countries.
On the technology side, mcsaatchi.com is powered by Contentful's decoupled architecture, which marks a digital leap for the M+C Saatchi Group, a preferred platform for MCD.
It starts by centralizing content management for all Saatchi agencies, enabling seamless data sharing and rapid site deployment with consistent brand components. This innovative approach fosters global unity, enhances collaboration, and paves the way for AI-driven personalization, all while leveraging MCD Partners' expert technical implementation and Contentful partnership.
So hey, Happy Anniversary M+C Saatchi .🎉