MCD helped Discover create a social media campaign which ended with one lucky kid winning a day with the Stanley Cup®. The campaign began with a Facebook video contest where parents showcased their kid's best hockey moment. The public voted on their favorites and a 9-year-old Christian and his hockey team took home hockey's most prestigious trophy. Their big day was filmed and made into a mini documentary which aired during game two of the Stanley Cup® finals. You can also see it here.