December 3, 2012
Samsung Turns Black Friday Blue
Black Friday is a big day for the electronics industry. MCD created a digital, multi-channel campaign to generate excitement and help boost sales.
![Black Friday Deals](http://images.ctfassets.net/ts86z860s6dc/6k3ouOXfwPc9Up4JWix9pI/3ea85ecdcdcbfcded42e4089f44fced3/Black_Friday_Deals.jpeg)
In order to drive deeper engagement, we posted clever, playful shopping tips across Facebook, Twitter and Google+, inspiring customers to score Black Friday deals by being informed and shopping smarter. The campaign climaxed in a week-long Black Friday sale where customers could visit and revisit Samsung.com to find amazing deals on products.
![Shop Smart with Samsung](http://images.ctfassets.net/ts86z860s6dc/eC72PAxONuqL3CqHrmTdj/a39ba1131a2a69ec12a5fb41931b9766/Shop_Smart_with_Samsung.jpeg)
Learn more about recent work with Samsung, check out our list of clients or get in touch about a project.