Samsung Turns Black Friday Blue

Black Friday is a big day for the electronics industry. MCD created a digital, multi-channel campaign to generate excitement and help boost sales.

In order to drive deeper engagement, we posted clever, playful shopping tips across Facebook, Twitter and Google+, inspiring customers to score Black Friday deals by being informed and shopping smarter. The campaign climaxed in a week-long Black Friday sale where customers could visit and revisit Samsung.com to find amazing deals on products.

Learn more about recent work with Samsung, check out our list of clients or get in touch about a project.