Samsung Gets Their Green On
Samsung strives to make people’s lives smarter. Not just by making life more convenient, but by promoting smarter lifestyles. Environmental sustainability is a big part of this mission. Samsung partnered with MCD to help communicate their green initiatives and highlight their partnership with ENERGY STAR. We employed creative storytelling to raise awareness, drive deeper consumer engagement, and bring their vision to life.
Together We’re Greener
Samsung’s sustainability reports are packed with an excess of disparate stats, facts, and intel without clear narrative. We worked closely with Samsung to simplify and focus it into a powerful, eloquent story and communications platform. Our strategy showcases Samsung’s initiatives across the full life cycle of the product while educating customers so they can take a more active role in reducing their carbon footprint and minimizing climate change. It inspires a partnership that positions the customer as hero of the story and Samsung as a valued enabler.
Inspiring Awe & Wonder
Wonder is always at the heart of the Samsung brand. Our UX, design, copy, and development worked diligently to bring this to life in a smart single-page scrolling experience. Trigger animations, videos, charts, interactive tips and other creative storytelling techniques add a sense of discovery and surprise that drives engagement while reinforcing Samsung as a leader of innovation.