INSIGHTS | May 24, 2013
Samsung Daily Mix: How to Mix a Live Event
Every year players from across the interactive industry gather in Austin, Texas to network and discuss the latest technologies and innovations. SXSW is a massive, high profile conference and festival packed with hundreds of talks, presentations, meet ups, and parties. In 2013, over 30,000 visitors came to pow wow about the future of interactive.
As a leader of the electronics industry, Samsung wanted to stand out from the crowd and make a splash. The idea was to provide a digital insider’s guide to help visitors navigate the festival and make the most of Austin. Smart, flexible, and agile, the Mixsee platform gave Samsung the perfect solution. They were able to craft and curate a smart, meaningful experience of the conference while positioning themselves as an insider and top innovator of the game. Every day visitors would look to Samsung, as the go-to destination for tips and advice on the best events, parties, and things-to-do in the city.
Mix it Like Samsung
The Mixsee platform is designed to be flexible and highly customizable. You can update colors, fonts, header images, and more to reflect your brand and give it a unique voice and identity. Samsung could easily re-imagine Mixsee as the Daily Mix – a new digital experience that speaks directly to the Samsung brand. To generate awareness and drive deeper engagement with the product, Samsung even created a landing page optimized for an HD 1080 large screen TV, which was displayed in the Samsung Blogger Lounge. Located in the heart of downtown Austin, the lounge was a key networking spot for influencers, celebrities and CEOs, giving the Daily Mix a highly visible stage to extend its reach.
Keeping it Real-Time
A team of industry insiders and Austin locals curated a wide range of smart tips and insider guides for the Daily Mix. Every day visitors could go to the site for handy intel on transport, recommended events and parties, and even fun lifestyle guides like Eat, Drink, & Play Like an Austin Hipster or Best Austin Getaways.
In order to keep the content fresh, a team of scouts were scouring the conference for relevant updates, giving the Daily Mix an authentic, real-time, boots-on-the-ground P.O.V. At a busy conference like SXSW, these updates were super helpful. It’s no surprise users spent an average of 4+ minutes engaging with the most popular Daily Mix postings.
A Seamless Experience Anywhere
Mixsee was built using responsive design, making it easy to display the Daily Mix across all screen sizes. As users loaded content on their personal phones, tablets and PCs, they were treated to a blazing fast web experience tailored for their device. A great mobile web experience ensured anyone could use the Daily Mix, anywhere – all with no app required.
Social APIs Galore
Mixsee was built on an open API, making it easy for brands to pull in content that lives on the platform. For example, the two Samsung TVs at the Samsung Blogger Lounge used the API to pull in the Daily and Weekly Mixees. It also leveraged Twitter and Instagram’s APIs to pull in tweets and images, which helped keep the Mixsee content relevant and timely.
Most popular mix by visitors: Eat, Drink & Play Like an Austin Hipster
Most popular stop by time: Quick Bites: Grab-and-Go Food
Most useful mix (selected by John Caruso, Partner and Creative Director of MCD): Keep Austin Weird