Muse: The Year in Creativity, 2021
If constraints breed creativity, then Covid should be a golden age for advertising. That largely wasn’t true in 2020, as marketers scrambled to make sense of the upheaval and tended to embrace tactical solutions of survival over big brand ideas for growth. But the tide seemed to turn in 2021. As the world saw light at the end of the tunnel with the pandemic, strategies and productions opened up and advertisers began to think big again, with some remarkable results.
As 2021 draws to a close, we asked 100 people in the industry for their favorite ideas of the year—their own, and other people’s—as well as thoughts for 2022.
Read MCD Partners’ Co-Founder and Chief Creative Officer, John Caruso’s response on MUSE