March 5, 2014
Seeing Returns—MCD Releases Hospitality White Paper
Today MCD announced results of a 1,000-consumer survey within three traveler segments—business, leisure, and family. The report examines the needs and expectations of travelers, the types of digital offerings from hotels that are most compelling to them, and documents the importance of mobile features to make travelers’ stays more convenient and informed. Respondents indicated that, in return for improved digital customer experience, the hotels might gain their loyalty.
The study was commissioned by MCD and fielded by Vision Critical.