Macmillan Publishes New Chapter in Mobile | MCD Partners


August 10, 2011

Macmillan Publishes New Chapter in Mobile

Thumb (or tap) through a good book on your smartphone. Our latest passage in mobile, the new mobile site, feels like you’re browsing in a bookstore.
When Macmillan came to us to build a mobile site, we wanted to recreate that personal experience of discovering your next great book. We also wanted to simplify how readers explore the content and engage with their favorite books and authors.
Since the mobile site is web-based, touchscreen users with any OS can easily access books and authors with the tap of a finger. A suite of intuitive tools help on-the-go readers dive into books their way—excerpts, audio clips, author bios, Goodreads Ratings and more. The ability to share content and follow authors or publishers help readers join the conversation from wherever they are.
A friend just shared an audio clip of Limitless with me. I’m listening to it right now on my iPhone, what about you?
Learn more about our recent work with Macmillan, check out our list of clients or get in touch about a project.