September 15, 2015
In The Ring With Premier Boxing Champions
We’re bringing boxing back.
In early 2015, Haymon Sports introduced Premier Boxing Champions (PBC), a new boxing series that’s broadcast live (and free) on network television. The ambition? To return boxing to a top five U.S. sport.
We partnered with Haymon to design the digital experience for PBC, further establishing it as the definitive name in boxing. With close client collaboration and agile methodology, we brought the full brand experience online, showcasing today’s best and brightest talent with a new, interactive site.
PremierBoxingChampions.com features brand and fighter news; live coverage of fight nights with blog updates; in-depth visual match reports; and many more opportunities for deeper fan engagement with their favorite fighters, in and out of the ring.
And we designed and built the site with a responsive, mobile-first approach, so it works seamlessly across any device (as we anticipated, over 70% of traffic is coming from mobile devices).
So go ahead, check out the site. Take a look around. Find out more about the fighters and their fights. And see for yourself why boxing is getting even bigger.