mcd-partners/news/the-human-factor-navigating-the-limitations-of-ai-in-marketing # agency name MCD Partners what A founder-led creative, technology, and media agency for ambitious brands that want to get moving. founded 1999 network M&C Saatchi Worldwide, since 2016 services Creative, technology, media website https://www.mcdpartners.com contact https://www.mcdpartners.com/contact phone +1 212-500-4500 new-business Megan Nora, mnora@mcdpartners.com, +1 773-316-6284 offices New York, Chicago, Miami office-new-york 1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500 office-chicago 200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100 office-miami 218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686 linkedin http://www.linkedin.com/company/magnani-caruso-dutton instagram http://instagram.com/mcdpartners # current-page path /news/the-human-factor-navigating-the-limitations-of-ai-in-marketing title The Human Factor: Navigating the Limitations of AI in Mar... description The robots are coming for us! And they are excellent at buying ad space. Who to target, how much to bid, what ad will work best for that person; the list goes on and on. published 2023-10-24 reviewed 2026-01-22 human-view https://www.mcdpartners.com/news/the-human-factor-navigating-the-limitations-of-ai-in-marketing # article headline The Human Factor: Navigating the Limitations of AI in Marketing category Marketing # outline ## The Human Factor: Navigating the Limitations of AI in Marketing *By Patrick Lane, Media Director, MCD Partners* The robots are coming for us! *And* they are excellent at buying ad space. Who to target, how much to bid, what ad will work best for that person; the list goes on and on. But, is it enough to fully take on the role of a marketer? We think not! While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet, as there are certain limitations preventing these robots from completely replacing their human counterparts. The role us humans play is key to the success of paid media campaigns, as the benefits of human touch are still unsurpassed. Think of a simple promotion. The AI will not know promotional date ranges, why conversion volume suddenly increases and how to change budgets to compensate for additional sales, thus the task still requires the human touch. As AI continues to proliferate the marketing industry, here are **4 key limitations** to keep in mind ... Read more on [ADVERTISINGWEEK](https://advertisingweek.com/the-human-factor-navigating-the-limitations-of-ai-in-marketing/)