mcd-partners/news/the-big-bowlinski-mcd-turns-12

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/the-big-bowlinski-mcd-turns-12
title        The Big Bowlinski: MCD Turns 12
description  As usual, the celebratory details were kept a secret. Finally, during the 2p.m. mystery bus ride to somewhere far, far away (5 blocks west), the truth was unveiled—bowling
published    2011-07-29
reviewed     2026-01-22
human-view   https://www.mcdpartners.com/news/the-big-bowlinski-mcd-turns-12

# article
headline  The Big Bowlinski: MCD Turns 12

# outline

## The Big Bowlinski: MCD Turns 12

As usual, the celebratory details were kept a secret. Finally, during the 2p.m. mystery bus ride to somewhere far, far away (5 blocks west), the truth was unveiled—bowling.

**The First Rule of MCD XII is: you don’t talk about MCD XII**

The week leading up to the event was filled with cryptic company-wide emails assigning us to team colors—yellow, purple, green and red. Team assignments brought up memories of [MCD X](http://www.flickr.com/photos/mcdpartners/sets/72157627239890875/), which involved a scavenger hunt all over Manhattan… in the pouring rain. Some of us wondered if it would be on a rooftop like [MCD XI](http://www.flickr.com/photos/mcdpartners/sets/72157627364256238/)… during 90-degree weather, and without any shade.

But with MCD XII, hunting for clues and sky-high parties were not on the agenda. This time it was the one sport anyone can play, where [form and style](http://www.flickr.com/photos/mcdpartners/6012802674/in/set-72157627240291295) may or may not matter. Bowling.

The Yellow Team—the champions—celebrated King Pin status with a score of 91. But we all agree that the real King Pins are Ian Magnani, John Caruso, and John Dutton. Thanks for leading us through 12 amazing years. Happy birthday to us, and many more!

[MCD XII photos](http://www.flickr.com/photos/mcdpartners/sets/72157627240291295/)
[MCD XI photos](http://www.flickr.com/photos/mcdpartners/sets/72157627364256238/)
[MCD X photos](http://www.flickr.com/photos/mcdpartners/sets/72157627239890875/)

Check out our [list of clients](/work) or [get in touch](/contact) about a project.