mcd-partners/news/smart-phones-smart-tvs-smart-website

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/smart-phones-smart-tvs-smart-website
title        Smart Phones, Smart TVs, Smart Website
description  In our first collaboration with Samsung, MCD completely re-imagined a new site experience for samsung.com. Working closely with the Samsung team, we used key learnings from
published    2011-11-11
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/smart-phones-smart-tvs-smart-website

# article
headline  Smart Phones, Smart TVs, Smart Website

# outline

## Smart Phones, Smart TVs, Smart Website

In our first collaboration with Samsung, MCD completely re-imagined a new site experience for [samsung.com](http://www.samsung.com/us/#latest-home).

Working closely with the Samsung team, we used key learnings from focus groups, usability testing and brand research to drive a host of site improvements and design solutions that make the site a little smarter.

We created more opportunities to market products effectively, improved filtering tools to drive customers to products faster, and integrated the Samsung brand experience from the homepage down. See what a beautiful thing insights can be. The new [samsung.com](http://www.samsung.com/us/#latest-home).

Learn more about our recent work with [Samsung](https://www.mcdpartners.com/work/samsung/), check out our [list of clients](/work) or [get in touch]( /contact) about a project.