MCD nabs an EMMY for SesameStreet.org

MCD and Sesame Street took home an Emmy^® Award from The National Academy of Television Arts & Sciences (NATAS) 36th Annual Daytime Entertainment Emmy^® Awards, held Saturday night in Los Angeles.

The award in the New Approaches, Daytime Children’s category, recognizes the use of new media in children’s programming. MCD received the award for its work in the creation and launch of www.sesamestreet.org — a greatly enhanced web destination for preschoolers and their parents in 2008. The website launch coincided with the premier of Sesame Street’s 39th season on PBS Kids.

On receiving the honor, Creative Director and Partner, John Caruso, commented, “Sesame Street has had a huge impact on the educational development of preschool children all around the world. The new website is available to everyone, and extends their reach even further. We’re excited that after 40 years of groundbreaking TV, Sesame Street is now being recognized for their work on the Internet as well. We congratulate them and are extremely proud to be a part of it.”

The Daytime Entertainment Emmy^® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m. – 6:00 p.m. during the 2008 calendar year.

Learn more about our recent work with Sesame Street, check out our list of clients or get in touch about a project.