mcd-partners/news/samsung-turns-black-friday-blue

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/samsung-turns-black-friday-blue
title        Samsung Turns Black Friday Blue
description  Black Friday is a big day for the electronics industry. MCD created a digital, multi-channel campaign to generate excitement and help boost sales.
published    2012-12-03
reviewed     2026-01-22
human-view   https://www.mcdpartners.com/news/samsung-turns-black-friday-blue

# article
headline  Samsung Turns Black Friday Blue

# outline

## Samsung Turns Black Friday Blue

### Black Friday is a big day for the electronics industry. MCD created a digital, multi-channel campaign to generate excitement and help boost sales.

![Black Friday Deals](https://images.ctfassets.net/ts86z860s6dc/6k3ouOXfwPc9Up4JWix9pI/3ea85ecdcdcbfcded42e4089f44fced3/Black_Friday_Deals.jpeg)

In order to drive deeper engagement, we posted clever, playful shopping tips across Facebook, Twitter and Google+, inspiring customers to score Black Friday deals by being informed and shopping smarter. The campaign climaxed in a week-long Black Friday sale where customers could visit and revisit [Samsung.com](http://www.samsung.com/) to find amazing deals on products.

![Shop Smart with Samsung](https://images.ctfassets.net/ts86z860s6dc/eC72PAxONuqL3CqHrmTdj/a39ba1131a2a69ec12a5fb41931b9766/Shop_Smart_with_Samsung.jpeg)

Learn more about recent work with [Samsung](https://www.mcdpartners.com/work/samsung), check out our [list of clients](/work) or [get in touch](/contact) about a project.