mcd-partners/news/samsung-redesigned-reborn

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/samsung-redesigned-reborn
title        Samsung.com—Redesigned and Reborn
description  Samsung brings innovation to people’s lives worldwide. MCD teamed up with Samsung to help tell this story.  Our responsive redesign of their site combines smart ecommerce
published    2014-02-26
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/samsung-redesigned-reborn

# article
headline  Samsung.com—Redesigned and Reborn

# outline

## Samsung.com—Redesigned and Reborn

Samsung brings innovation to people’s lives worldwide. MCD teamed up with Samsung to help tell this story.  Our responsive redesign of their site combines smart ecommerce, user-centric design and a powerful brand experience so users can seamlessly learn, shop & own across devices.

![Samsung Galaxy Phones](https://images.ctfassets.net/ts86z860s6dc/4p5YN7TkAkgaRLPqqUz0XO/f0be5b93cf8edd946e3ed818a3ec4547/Samsung_Galaxy_Phones.jpeg)

#### Making the Customer Our BFF

Samsung products are inspired by customers, and this redesign puts the user front and center of the experience. The customer journey has been streamlined so users are now only 2-clicks away from purchase anywhere across the site. The product experience has also been completed re-architected into a single page, including smart product comparison and integrated real-time personalization.

![Samsung redesign add to cart](https://images.ctfassets.net/ts86z860s6dc/vlV8FfFNGxLV7pxH5CGTq/42b0e73b21ec8bfcb19251cdfef22139/Samsung_redesign_add_to_cart.jpeg)

#### A Lean, Mobile First Process

Early creative sessions included collaborative Design Studio’s at Samsung where client/agency teams worked on sketching and sharing ideas that would more effectively drive the overall vision for the website. And as the first fully responsive ecommerce site in the consumer electronics category, these sessions focused around the mobile experience as the first digital touchpoint for customers with the brand.

![From Inspiration to Innovation-images of the samsung office, website planning board, responsive web development](https://images.ctfassets.net/ts86z860s6dc/6Zigh2XhL2IML2mckCDFaz/8d515a3d42f02b0d3a3f41630dedd619/From_Inspiration_to_Innovation.jpeg)

#### Inspiration, Innovation & Connected Living

Innovation for the people. It’s in the DNA of Samsung’s products and at heart of their brand. Our redesign brings life to their story with stronger messaging and a more premium brand experience.

![Samsung Products Beautifully Displayed](https://images.ctfassets.net/ts86z860s6dc/5GGBGp5YN0T8sKHK438yvE/d0a5e5fa5802b4d33c75d6e43445b064/Samsung_Products_Beautifully_Displayed_.jpeg)

Customers can explore a deeper experience of products and the innovation that informs them. Videos, articles, product galleries, and branded content make the product marketing more meaningful showing how Samsung enriches everyday life through a world of connected living.

![Samsung Cameras shopping page](https://images.ctfassets.net/ts86z860s6dc/4ZiFsw9p4n0hNS1uuWYxDy/27970cf10907eff84344f12ad460385e/Samsung_Cameras_shopping_page.jpeg)

#### Setting Standards—Governance and a Style Guide

A clear and consistent story makes for a believable one. Comprehensive guidelines for the redesign serve as overall style governance and create brand consistency for the rollout of new Samsung sites.

![Samsung.com Design Elements](https://images.ctfassets.net/ts86z860s6dc/5mZNFw6TEiqFdOolBARDbf/16fce2e76fb0a891b89d287a65fe5e4d/Samsung.com_Design_Elements_.jpeg)

Learn more about recent work with[ Samsung](http://mcdpartners.com/work/samsung), check out our[ list of clients](/work) or[ get in touch](/contact) about a project.