mcd-partners/news/samsung-gets-green

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/samsung-gets-green
title        Samsung Gets Their Green On
description  Samsung strives to make people’s lives smarter. Not just by making life more convenient, but by promoting smarter lifestyles. Environmental sustainability is a big part of this
published    2014-10-20
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/samsung-gets-green

# article
headline  Samsung Gets Their Green On

# outline

## Samsung Gets Their Green On

![Samsung - building a smarter future homepage](https://images.ctfassets.net/ts86z860s6dc/4Yan6CI3KO4nF8Nnrd7aCO/c2e08846dca391e3cc3e03a20568f9b0/Samsung_-_building_a_smarter_future_homepage_.jpeg)

Samsung strives to make people’s lives smarter. Not just by making life more convenient, but by promoting smarter lifestyles. Environmental sustainability is a big part of this mission. Samsung partnered with MCD to help communicate their green initiatives and highlight their partnership with ENERGY STAR. We employed creative storytelling to raise awareness, drive deeper consumer engagement, and bring their vision to life.

![Samsung - building a smarter future tablet view 1](https://images.ctfassets.net/ts86z860s6dc/4t1lejSyHUAdlXLzYOKOKz/4f889f201b6232724e8197262fbaf95f/Samsung_-_building_a_smarter_future_tablet_view_1.jpeg)

#### Together We’re Greener

Samsung’s sustainability reports are packed with an excess of disparate stats, facts, and intel without clear narrative. We worked closely with Samsung to simplify and focus it into a powerful, eloquent story and communications platform. Our strategy showcases Samsung’s initiatives across the full life cycle of the product while educating customers so they can take a more active role in reducing their carbon footprint and minimizing climate change. It inspires a partnership that positions the customer as hero of the story and Samsung as a valued enabler.

![Samsung - building a smarter future tablet view 2](https://images.ctfassets.net/ts86z860s6dc/5umoqF7lLQMEXEVjz44amn/eb56b1ca94970caa31a3fc75f01da4b1/Samsung_-_building_a_smarter_future_tablet_view_2.jpeg)

#### Inspiring Awe & Wonder

Wonder is always at the heart of the Samsung brand. Our UX, design, copy, and development worked diligently to bring this to life in a smart single-page scrolling experience. Trigger animations, videos, charts, interactive tips and other creative storytelling techniques add a sense of discovery and surprise that drives engagement while reinforcing Samsung as a leader of innovation.

![Samsung - building a smarter future tablet view 3](https://images.ctfassets.net/ts86z860s6dc/5OueK9ptnfSyVN31CnK1S7/6f7f4ffc616373388a00259ffef035f5/Samsung_-_building_a_smarter_future_tablet_view_3.jpeg)

[Explore our eco innovation experience for Samsung](http://www.samsung.com/us/showcase/environmental-responsibility-through-eco-innovations/)

Learn more about recent work with[ Samsung](http://mcdpartners.com/work/samsung/), check out our[ list of clients](/work) or[ get in touch](/contact) about a project.