mcd-partners/news/nautica-makes-a-splash-with-redesigned-ecommerce-and-lifestyle-digital-destinations

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/nautica-makes-a-splash-with-redesigned-ecommerce-and-lifestyle-digital-destinations
title        Nautica Makes a Splash with Redesigned eCommerce and Life...
description  Classic styling. Bold colors. Authentic, nautical details. The new Nautica.com combines all the elements that made the brand a global style icon. As Nautica expands its brand story
published    2011-10-28
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/nautica-makes-a-splash-with-redesigned-ecommerce-and-lifestyle-digital-destinations

# article
headline  Nautica Makes a Splash with Redesigned eCommerce and Lifestyle Digital Destinations

# outline

## Nautica Makes a Splash with Redesigned eCommerce and Lifestyle Digital Destinations

Classic styling. Bold colors. Authentic, nautical details. The new [Nautica.com](http://www.nautica.com ) combines all the elements that made the brand a global style icon. As Nautica expands its brand story in new and innovative ways, MCD has been enlisted to reinvent the brand’s online presence. Our first launch, just in time for the Holiday 2011 season, includes:

**A unified experience:**
We united the ecommerce, blog, Nautica [Ocean2Ocean](http://nauticaocean2ocean.com), and social media experiences behind a common look and feel that honors the brand’s nautical spirit and passion for the water, but broadens the depth and connection to today’s upscale shopper.

**Better merchandising:**
Bolder, cleaner presentation of products, larger photographs and outfit inspiring cross-selling help the visitor connect more personally to the product and expand their shopping cart. Crisp ecommerce tools speed the consideration process and make it even easier to check out.

**More reasons to connect and share:**
Nautica’s passion for the water and connection to coastal lifestyle run deep and authentically into community-based social activities. From regattas to triathlons to ocean preservation, visitors are invited to experience the depth of the brand story right from the homepage. Products and design inspiration are seamlessly integrated and celebrated, linking the brand’s social efforts to its products.

Look for further enhancements to the site, including new experiences and shopping tools to launch over the course of 2012.

Learn more about our recent work with [Nautica](https://www.mcdpartners.com/work/nautica/), check out our [list of clients](/work) or [get in touch](/contact) about a project.