mcd-partners/news/muse-the-year-in-creativity-2021

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/muse-the-year-in-creativity-2021
title        Muse: The Year in Creativity, 2021
description  If constraints breed creativity, then Covid should be a golden age for advertising. That largely wasn't true in 2020, as marketers scrambled to make sense of the upheaval
published    2021-12-15
reviewed     2026-01-22
human-view   https://www.mcdpartners.com/news/muse-the-year-in-creativity-2021

# article
headline  Muse: The Year in Creativity, 2021

# outline

## Muse: The Year in Creativity, 2021

If constraints breed creativity, then Covid should be a golden age for advertising. That largely wasn't true in 2020, as marketers scrambled to make sense of the upheaval and tended to embrace tactical solutions of survival over big brand ideas for growth. But the tide seemed to turn in 2021. As the world saw light at the end of the tunnel with the pandemic, strategies and productions opened up and advertisers began to think big again, with some remarkable results.

As 2021 draws to a close, we asked 100 people in the industry for their favorite ideas of the year—their own, and other people's—as well as thoughts for 2022.

Read MCD Partners' Co-Founder and Chief Creative Officer, John Caruso's response on [MUSE](https://musebycl.io/year-review/year-creativity-2021#mcd_partners)