mcd-partners/news/mountains-of-data-never-looked-so-good

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/mountains-of-data-never-looked-so-good
title        Mountains of Data Never Looked so Good
description  PULSE® (you’ve probably seen the logo on the back of your debit card) generates massive amounts of information from consumer transactions at ATMs and retail locations
published    2012-06-13
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/mountains-of-data-never-looked-so-good

# article
headline  Mountains of Data Never Looked so Good

# outline

## Mountains of Data Never Looked so Good

### PULSE® (you’ve probably seen the logo on the back of your debit card) generates massive amounts of information from consumer transactions at ATMs and retail locations.

![Pulse Dashboard](https://images.ctfassets.net/ts86z860s6dc/7IiLDby3LYSas2Q1Ax1Svg/365f123fe8f9f5a6c7e80186cc490b32/Pulse_Dashboard.jpeg)

PULSE then makes this valuable information (how often do people hit the ATM, where, shopping habits and such) available to the financial institutions that issue the cards.

The problem? All this data came in the form of difficult to manage paper reports.

The answer? The PULSE® Debit Dashboard.

![Pulse Pay Page](https://images.ctfassets.net/ts86z860s6dc/3uuNJIMrGD6nMuImkYLUFH/feecb35556a0abb2a3c6e8e4e471291a/Pulse_Pay_Page.jpeg)

We helped PULSE create a sophisticated and elegant online data visualization tool that generates custom reports for financial institutions. In other words, we just made it easy for card issuers to analyze metrics, identify trends and benchmark against and differentiate from industry peers.

Learn more about our recent work with [PULSE](https://www.mcdpartners.com/work/pulse), check out our [list of clients ](/work)or [get in touch](/contact) about a project.