mcd-partners/news/mcds-new-insight-lab-opens-its-doors

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/mcds-new-insight-lab-opens-its-doors
title        MCD's New Insight Lab Opens Its Doors
description  The success of our clients lies squarely on our ability to deliver insightful solutions to their thorniest marketing and customer experience challenges. With so much at stake
published    2011-10-05
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/mcds-new-insight-lab-opens-its-doors

# article
headline  MCD's New Insight Lab Opens Its Doors

# outline

## MCD's New Insight Lab Opens Its Doors

The success of our clients lies squarely on our ability to deliver insightful solutions to their thorniest marketing and customer experience challenges. With so much at stake, we're always looking for new ways to inform our creative work with a deeper understanding of its intended target audience.

"Agencies can be incredible hothouses for creativity and innovation, but in the end, our work is consumed by real people and made their own." explains John Caruso, "Having the lab in-house enables us to try new things, more things, and get immediate feedback earlier and more frequently during the development process."

The lab was designed to be a flexible space that can accommodate all types of audience research (from focus group discussions to one-on-one usability interviews) and is equipped with state-of-the-art recording and monitoring tools.

Having these tools on-site makes it easier to engage in both formal and ad-hoc testing throughout the creative and production process. Combined with robust quantitative online-research practices, we're able to save time and cost without sacrificing reach.

Check out our [list of clients](/work) or [get in touch](/contact) about a project.