mcd-partners/news/mcd-releases-hospitality-white-paper

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/mcd-releases-hospitality-white-paper
title        Seeing Returns—MCD Releases Hospitality White Paper
description  Today MCD announced results of a 1,000-consumer survey within three traveler segments—business, leisure, and family. The report examines the needs and expectations of travelers
published    2014-03-05
reviewed     2026-01-22
human-view   https://www.mcdpartners.com/news/mcd-releases-hospitality-white-paper

# article
headline  Seeing Returns—MCD Releases Hospitality White Paper

# outline

## Seeing Returns—MCD Releases Hospitality White Paper

Today MCD announced results of a 1,000-consumer survey within three traveler segments—business, leisure, and family. The report examines the needs and expectations of travelers, the types of digital offerings from hotels that are most compelling to them, and documents the importance of mobile features to make travelers’ stays more convenient and informed.  Respondents indicated that, in return for improved digital customer experience, the hotels might gain their loyalty.

The study was commissioned by MCD and fielded by Vision Critical.

[The paper is available free, as an Adobe PDF, for download.](https://assets.ctfassets.net/ts86z860s6dc/2Nc5pZusqX1SBbYyzYlsJH/974c0a657e636c6845688c610ba890c8/Seeing_Returns.pdf)

![Man researching hotels on iPad](https://images.ctfassets.net/ts86z860s6dc/52KxHx7VOAo6DbfL5nZHG1/5d52ce8a8eaeafb3f7027c0ce69da09b/Man_researching_hotels_on_iPad.jpeg)