mcd-partners/news/mcd-reads-week

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/mcd-reads-week
title        MCD Reads of the Week
description  MCD Reads of the week includes everything from the newest technology buzz and the latest thought pieces, to the most topical trends.
published    2015-02-20
reviewed     2026-01-22
human-view   https://www.mcdpartners.com/news/mcd-reads-week

# article
headline  MCD Reads of the Week
category  Insights

# outline

## MCD Reads of the Week

If there’s one thing we like more than being informed, it’s sharing that information with others. That’s why we’re introducing a new weekly series here at MCD where we’ll be sharing relevant reads from the web. We’ll include anything that piques our interest on the strategy team and around the office, from the newest technology buzz to the latest thought pieces, to the most topical trends. So, check out what we’ve been browsing this week:

- [Why Google Should Fear Facebook’s New Product Ads](http://www.adweek.com/news/technology/why-google-should-fear-facebooks-new-product-ads-163003) (Adweek)
- [The Button That Does Whatever You Want It to Do](http://www.technologyreview.com/news/535241/the-button-that-does-whatever-you-want-it-to-do/) (MIT Technology Review)
- [Luxury brands on Snapchat? Why Michael Kors is taking the plunge](http://digiday.com/brands/michael-kors-snapchat/) (Digiday)
- [Uber looks to bank an additional $1 billion](http://money.cnn.com/2015/02/18/technology/uber-1-billion-funding) (CNN Money)
- [Why We Should Design Some Things to Be Difficult to Use](http://www.wired.com/2015/02/on-the-joy-of-mastery) (Wired)

Think we’ve missed something? Tweet us what you’ve been reading @mcdpartners.