mcd-partners/news/mcd-designs-new-e-trade-website

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/mcd-designs-new-e-trade-website
title        MCD Designs New E*TRADE Website
description  Independent digital agency, MCD, is proud to have worked with E*TRADE on the complete redesign and rearchitecture of E*TRADE’s prospect website experience at www.etrade.com
published    2012-03-27
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/mcd-designs-new-e-trade-website

# article
headline  MCD Designs New E*TRADE Website

# outline

## MCD Designs New E*TRADE Website

### Independent digital agency, MCD, is proud to have worked with E*TRADE on the complete redesign and rearchitecture of E*TRADE’s prospect website experience at [www.etrade.com](http://www.etrade.com/).

![ETRADE Homepage](https://images.ctfassets.net/ts86z860s6dc/2dX1xBOzndMfJ9XeETuucN/0fccb0648ec3afc8f4a0d63c920ab450/ETRADE_Homepage.jpeg)

The new site supports E*TRADE’s positioning as an online investing pioneer and details the full breadth and scope of E*TRADE’s product offerings. The design process, grounded in analysis and customer research, identified key insights which drove the development of the new E*TRADE.com. The result is a site intended to enhance the customer acquisition experience, elevate E*TRADE’s positioning and product offerings, segment different audience groups and deliver original content and educational material to inspire and educate both investors and traders.

![ETRADE Guidance & Advice](https://images.ctfassets.net/ts86z860s6dc/6sYOdfs2vwbt1AyblPKSJw/90881dde8d974bb8fab1b1ef01cf31df/ETRADE_Guidance___Advice.jpeg)
Test

"Our challenge was to extend E*TRADE's dedication to supporting the self-directed investor to the other side of the login - before they sign up for an account,” says Ian Magnani, Partner at MCD. “With such an in-depth research component to this project, we were able to really build the site from the customer up. With the insights we'd gathered we were able to craft a genuinely helpful experience that is geared to the needs of investors of all levels of expertise."

For more information about E*TRADE’s new website, visit [E*TRADE.com](http://etrade.com/).

Learn more about our work with [E*TRADE](https://www.mcdpartners.com/work/etrade/) , check out our [list of clients ](/work)or [get in touch](/contact) about a project.