mcd-partners/news/macmillan-publishes-new-chapter-in-mobile

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/macmillan-publishes-new-chapter-in-mobile
title        Macmillan Publishes New Chapter in Mobile
description  Thumb (or tap) through a good book on your smartphone. Our latest passage in mobile, the new Macmillan.com mobile site, feels like you’re browsing in a bookstore
published    2011-08-10
reviewed     2026-01-22
human-view   https://www.mcdpartners.com/news/macmillan-publishes-new-chapter-in-mobile

# article
headline  Macmillan Publishes New Chapter in Mobile

# outline

## Macmillan Publishes New Chapter in Mobile

Thumb (or tap) through a good book on your smartphone. Our latest passage in mobile, the new Macmillan.com mobile site, feels like you’re browsing in a bookstore.

When Macmillan came to us to build a mobile site, we wanted to recreate that personal experience of discovering your next great book. We also wanted to simplify how readers explore the content and engage with their favorite books and authors.

Since the mobile site is web-based, touchscreen users with any OS can easily access books and authors with the tap of a finger. A suite of intuitive tools help on-the-go readers dive into books their way—excerpts, audio clips, author bios, Goodreads Ratings and more. The ability to share content and follow authors or publishers help readers join the conversation from wherever they are.

A friend just shared an [audio clip of Limitless](http://media.us.macmillan.com/mp3/9780312428877.mp3) with me. I’m listening to it right now on my iPhone, what about you?

Learn more about our recent work with [Macmillan](http://mcdpartners.com/work/macmillan/), check out our [list of clients](/work) or [get in touch](/contact) about a project.