mcd-partners/news/helping-those-that-help-others

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/helping-those-that-help-others
title        Better Data, Better Choices, Better Relationships
description  MCD is proud to have helped Genworth and AARP launch a new product: the most comprehensive set of eldercare planning and provider search tools on the market today
published    2012-02-21
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/helping-those-that-help-others

# article
headline  Better Data, Better Choices, Better Relationships

# outline

## Better Data, Better Choices, Better Relationships

### MCD is proud to have helped Genworth and AARP launch a new product: the most comprehensive set of eldercare planning and provider search tools on the market today.

![Genworth AARP Find Care](https://images.ctfassets.net/ts86z860s6dc/6VipLYOfOdTOm6HLpQnhUq/2798748cebda6ee937edf62bda83a6a6/Genworth_AARP_Find_Care.jpeg)

Until now, determining the level and type of care required, as well as selecting appropriate providers for your loved ones had often been confusing and opaque. The new site, located at [www.genworth.com/caregiving](http://www.genworth.com/caregiving) is part of a complete suite of service offerings dedicated to demystifying the Eldercare selection process and putting the caregiver in control of the situation.

![Genworth AARP Provider Search](https://images.ctfassets.net/ts86z860s6dc/5KHZ61Z6PxV1F0zkr784Zo/64a0405ad0fa97a62802593705260d4c/Genworth_AARP_Provider_Search.jpeg)

Our Strategy, UX teams collaborated closely with the product managers to research the audience, establish product priorities, define functionality and establish marketing goals in an iterative manner. While, our design and copy teams established a distinctive, trustworthy brand voice that is so critical for success in this space.

A paid service with a "freemium" business model, the site includes a robust, filterable database that covers 5 major care types across the country, diagnostic tools to help people understand the options available to them, as well as educational content.

Learn more about our work with [Genworth](https://www.mcdpartners.com/work/genworth/), check out our [list of clients](/work) or [get in touch](/contact) about a project.