mcd-partners/news/drink-learn-importance-customer-involvement

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/drink-learn-importance-customer-involvement
title        MCD is Hosting a Drink-n-Learn—An Internet Week New York ...
description  Learn About The Importance of Customer Involvement Are you letting your customers help shape the digital products you're building for them? Interested in crowdsourcing your
published    2014-04-29
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/drink-learn-importance-customer-involvement

# article
headline  MCD is Hosting a Drink-n-Learn—An Internet Week New York Event

# outline

## MCD is Hosting a Drink-n-Learn—An Internet Week New York Event

**Learn About The Importance of Customer Involvement**
Are you letting your customers help shape the digital products you're building for them? Interested in crowdsourcing your offering, or maybe just looking for meaningful ways to get your customers involved? From utilizing transactional data to inviting customers directly into the process, our panel will discuss the many ways that customers can help inform our digital products to make them better, and how to navigate what customer-centric approaches may work best for your organization. Discussion will run for the first 30 minutes and include panelists Dan Gingiss, Director of Digital Customer Experience at Discover Financial Services, George Eberstadt, CEO and Founder of TurnTo, and our very own John Caruso, Partner at MCD. It will then be followed by Q/A as well as time to mingle. Join us for this lively discussion and frozen margaritas! [Learn more about Internet Week New York (IWNY)](https://www.internetweekny.com/).

**When & Where:**
Tuesday, May 20th, 5:00 pm - 6:30 pm
138 W 25th Street, 5th Floor
New York, NY 10001