mcd-partners/news/bringing-romance-fans-together-one-story-at-a-time

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/bringing-romance-fans-together-one-story-at-a-time
title        Bringing Romance Fans Together, One Story at a Time
description  Introducing Swoon Reads, a revolutionary digital platform dedicated to aspiring teen romance writers and fans, created by Macmillan Children’s Publishing Group and developed by MCD
published    2013-10-14
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/bringing-romance-fans-together-one-story-at-a-time

# article
headline  Bringing Romance Fans Together, One Story at a Time

# outline

## Bringing Romance Fans Together, One Story at a Time

### Introducing Swoon Reads, a revolutionary digital platform dedicated to aspiring teen romance writers and fans, created by Macmillan Children’s Publishing Group and developed by MCD.

![swoon reads homepage](https://images.ctfassets.net/ts86z860s6dc/3uOEnzwVXcnK4W3TVt7pfB/e7302598d262f33dcda39f7d569f03b2/swoon_reads_homepage.jpeg)

With Swoon Reads writers can upload their manuscripts online and instantly access a global community of genre fans ready to read, rate and comment on their work.  And if a stellar sensation takes hold of the community, Macmillan will offer that writer a chance of a lifetime, a publishing contract for print and e-book release. There’s really never been an easier way for promising writers to enter the industry.

![swoon responsive website](https://images.ctfassets.net/ts86z860s6dc/68GkWMOVoDGVGXzyVWK49R/88561b64cc81cc5a8b17b9d4ecbccdd3/swoon_responsive_website.jpeg)

On the technical side, MCD New York built Swoon Reads from the ground up using a dizzying array of cross-platform features to work across all devices: responsive web design, easy to use browser based e-reader (Monocle), and Appcache for offline accessibility.

![swoon reads ipad and coffee](https://images.ctfassets.net/ts86z860s6dc/5ZIADqYeuGeSIWRN8VPrdG/599a62dad316828bbb62ea753e9d3818/swoon_reads_ipad_and_coffee.jpeg)

It’s a new chapter in the publishing industry for encouraging undiscovered talent.  That’s enough to make any reader swoon with excitement.

Share your story at [Swoon Reads](http://www.swoonreads.com/).

Learn more about our recent work with [Macmillan](https://www.mcdpartners.com/work/macmillan/), check out our [list of clients](/work) or [get in touch ](/contact)about a project.