mcd-partners/news/breaking-new-ground-with-bobcat

# agency
name             MCD Partners
what             A founder-led creative, technology, and media agency for ambitious brands that want to get moving.
founded          1999
network          M&C Saatchi Worldwide, since 2016
services         Creative, technology, media
website          https://www.mcdpartners.com
contact          https://www.mcdpartners.com/contact
phone            +1 212-500-4500
new-business     Megan Nora, mnora@mcdpartners.com, +1 773-316-6284
offices          New York, Chicago, Miami
office-new-york  1178 Broadway, 3rd Floor #3097, New York, NY 10001, +1 212-500-4500
office-chicago   200 South Wacker Drive, Suite 3100, Chicago, IL 60606, +1 312-279-9100
office-miami     218 NW 24th Street, Suite 327, Miami, FL 33127, +1 571-385-1686
linkedin         http://www.linkedin.com/company/magnani-caruso-dutton
instagram        http://instagram.com/mcdpartners

# current-page
path         /news/breaking-new-ground-with-bobcat
title        Breaking New Ground with Bobcat
description  Bobcat shows up where the real work happens. We make sure it shows up just as powerfully online.  At MCD Partners, we lead social strategy, content, and community
published    2025-06-25
reviewed     2026-10-08
human-view   https://www.mcdpartners.com/news/breaking-new-ground-with-bobcat

# article
headline  Breaking New Ground with Bobcat
category  Marketing

# outline

## Breaking New Ground with Bobcat

![](https://images.ctfassets.net/ts86z860s6dc/6RiidrOrP8DxzRrYwa3GU9/aae6419504c224e083188267187cd3eb/Bobcat_storyBoard_11_campaignQ2.jpg)

Bobcat shows up where the real work happens. We make sure it shows up just as powerfully online.  At MCD Partners, we lead social strategy, content, and community by helping the brand not just keep up with the conversation, but take the wheel and move it forward. We manage the voice that crews, contractors, and everyday operators recognize as their own. From day-to-day engagement to creator collabs, from reputation monitoring to platform nuance—we keep it real, responsive, and relentlessly true to the Bobcat brand. And the creative? It earns the scroll. New launches land big. Quick-turn moments hit fast. Every post has a job to do, and it does it with impact, clarity, and zero wasted motion. And just like the machines—it doesn’t stop here.  Under the hood, it’s all strategy. Built to scale visibility, strengthen brand equity, and drive business growth. We’re not just here to spark engagement—we’re here to make sure it performs. This is only the beginning for MCD x Bobcat.

[Take a scroll through what we’re building](https://www.instagram.com/bobcatcompany/)