A Mixsee is a shareable mix of places that you can customize with photos, videos, audio and text to help guide someone around using their mobile phone. You can make Mixsees for things like: a visitor’s guide for office guests, a wedding weekend companion, a local tour for out-of-towners, a list of your favorite places to share on social media, history tours for history buffs, a big conference or festival guide, a personal travel journal, or a how-to guide like How to Become a Hipster Dude in One Afternoon—you know, without really trying of course.

Mixsee is easy to use and works on any web-enabled device. This means your audience can follow along wherever they are—smartphone, tablet and computer too—no apps required.

Mixsee was developed as an MCD lab production. It came out of a mobile contest we had, where we gathered the entire company into teams, brainstormed different concepts, and decided we would build the winning idea. “It was a bumpy ride at first, trying to develop a product within an agency environment, outside of the client work that we needed to do. But in turn, it’s helped change the agency. After a few false starts and some hard earned lessons along the way, Mixsee went alpha in the fall and we’ve been non-stop ever since,” said John Caruso, Partner and Creative Director.

The team has been continually testing, improving, and enhancing the product and have a new release of the publishing tool lined up for the next month.

Have a look for yourself. Check out Mixsee.com or our Mixsee blog—and if you are at SXSW this weekend drop by the Samsung blogger lounge. Samsung is using Mixsee to power its Samsung DailyMix for the interactive festival.

If you have any questions or feedback please contact us. We’d like to hear from you.

Every year the electronics industry gets together for an event in Las Vegas to unveil their latest products and technology. Members of the press, bloggers, industry insiders, technology lovers, and the chicest geeks flock to the desert to get a first-look at the newest gadgets before they’re released to the public. It’s all designed to showcase innovation, generate buzz, and launch the next wave of electronics products. A lot of the electronics you find in your home, or in your pocket, had their debut at CES, including the VCR (1970), Compact Disc Player (1981), HDTV (1998) and OLED TV (2008).

As you can imagine, CES is big event for Samsung.

But how can you use it as a marketing platform? Our answer – Live from CES 2013 – It’s Samsung.

We partnered with Samsung to give customers live coverage of the show across all their social media channels. The idea was to serve up a real-time, boots-on-the-ground P.O.V of everything Samsung — we’re talking front row seats to product launches, the latest buzz, and behind-the-scenes access. The campaign dispensed with heavy-handed marketing, in favor of a more authentic voice, positioning Samsung as a real and credible source of information.

Customers could watch CES 2013 come to life across Facebook, Twitter, Flickr, YouTube, and Instagram – newly launched to showcase yet another unique perspective on the show. We also created a “Live from CES” Blog to aggregate content and give customers a destination where they could go for complete, up-to-the-minute coverage.

So how did it go down? Weeks prior to the show, we created a teaser campaign to build awareness and drive deeper engagement. The show kicked off with a live stream of Samsung’s Press Conference, which featured Live Chat functionality, so customers could join the conversation and be a part of the buzz in real-time.

Our onsite team hit the showroom floor, generating original content in the form of product announcements, hands-on video demos, product photo galleries, on-the-floor coverage, innovation close-ups, behind-the-scenes stories, and more. Meanwhile, the offsite team scoured the web for third-party content, like reviews and demos from Engadget, CNET, NY Times, and more. The result was a living, breathing social experience that actively engaged customers to be a part of the show.

Speed and flexibility was a big part of our strategy. In addition to capitalizing on existing social media channels, the blog was designed and built to be responsive – a first for Samsung USA – so that it would be optimized across mobile devices. This turned out to be a crucial strategy, as almost 50% of all traffic came from mobile devices. With over 370K page views and 150K visitors, the blog surpassed all expectations and anticipated numbers.

“Live from CES” is a powerful example of how a live event can be covered with a smart, integrated social media campaign. By using existing social platforms and real-time channels of communication, Samsung was able to engage customers with new products and innovations, while reinforcing their position as a visionary of the electronics industry who is committed to enriching customer’s lives with new possibilities.

Have a look at some of our recent work with Samsung

Now when users peruse this legal contract, they can refer to helpful infographics and plainspoken commentary along the way, which provide additional context for legal terminology, so users come away with a clearer understanding of the agreement. And since the site was also built responsive, it reads well on any device you choose to access it from.

It’s all part of a larger effort on behalf of the company to provide customers with better information and more transparency. Consequently, plans to enhance the cardmember agreement experience even further with additional interactive features are already underway.

See the Work

The offices closed early, and activities were kicked off with an egg and spoon race through one of the world’s most dangerous obstacle courses, Seventh Avenue during lunchtime. Sporting colorful sweatbands, much to the delight of tourists and photo bloggers, the MCD teams simply crushed it—and a few eggs along the way—right up to the finish line on 30th street.

But broken eggs were just the warm up compared to what was next. The staff was quickly greeted by our hostess with the most-est, Peppermint, who decorated each of our champions with their own shiny MCDXIII gold (er, finish) medals. She then hosted the main event, a triathlon of competitive team trivia, photo booth buffoonery, and an obligatory MCD karaoke death match (that was even scarier than it sounds).

Although the Orange Team won the top spot on the podium (cheats), they couldn’t be there without the three best coaches in the world. Ian Magnani, John Caruso, and John Dutton, here’s to 13 years of hard work, fun, and success—Happy Birthday MCD!

MCDXIII photos
MCDXII photos
MCDXI photos
MCDX photos

The problem? All this data came in the form of difficult to manage paper reports.

The answer? The PULSE^® Debit Dashboard.

We helped PULSE create a sophisticated and elegant online data visualization tool that generates custom reports for financial institutions. In other words, we just made it easy for card issuers to analyze metrics, identify trends and benchmark against and differentiate from industry peers.

See the Work

Go to the Wonderful Together experience

See More of Our Work for Samsung

Our solution was to provide a better forum to demonstrate what makes them a world-leading cancer center. It’s the gifted, yet compassionate, people that work there. It’s the groundbreaking research. And most of all—it’s their commitment to treatment and care.

“Any time you get to work with an organization like Memorial Sloan-Kettering, it is a pretty special experience,” says John Caruso, Partner and Creative Director at MCD.  “We are happy to see the teams get recognition for their work and dedication, and are proud to have made a contribution to the amazing things that they do every day.”

The new site supports E*TRADE’s positioning as an online investing pioneer and details the full breadth and scope of E*TRADE’s product offerings. The design process, grounded in analysis and customer research, identified key insights which drove the development of the new E*TRADE.com. The result is a site intended to enhance the customer acquisition experience, elevate E*TRADE’s positioning and product offerings, segment different audience groups and deliver original content and educational material to inspire and educate both investors and traders.

“Our challenge was to extend E*TRADE’s dedication to supporting the self-directed investor to the other side of the login – before they sign up for an account,” says Ian Magnani, Partner at MCD. “With such an in-depth research component to this project, we were able to really build the site from the customer up. With the insights we’d gathered we were able to craft a genuinely helpful experience that is geared to the needs of investors of all levels of expertise.”

For more information about E*TRADE’s new website, visit etrade.com, or read E*TRADE’s press release.

See the Work