Samsung Turns Black Friday Blue
Black Friday is a big day for the electronics industry. MCD created a digital, multi-channel campaign to generate excitement and help boost sales.
In order to drive deeper engagement, we posted clever, playful shopping tips across Facebook, Twitter and Google+, inspiring customers to score Black Friday deals by being informed and shopping smarter. The campaign climaxed in a week-long Black Friday sale where customers could visit and revisit Samsung.com to find amazing deals on products.