March 16, 2016
MCD Partners Joins LIDA, M&C Saatchi's CRM and Direct Marketing Agency
NEW YORK – March 16, 2016 – MCD Partners, a digital customer experience agency, today announces its acquisition by LIDA, M&C Saatchi’s CRM and direct marketing agency.
MCD Partners, an Emmy Award-winning agency, and LIDA, Campaign UK’s 2013 and 2014 Customer Engagement Agency of the Year, share a strong background of industry leadership and digital innovation. This acquisition brings together their complementary areas of expertise, resulting in a full suite of offerings from omnichannel advanced data analytics and CRM to user experience design and creative digital marketing.
“LIDA is an ideal partner for us, with our corresponding strengths, locations, and cultures. We value and respect each other’s unique identities, which we felt was crucial,” said Ian Magnani, partner and co-founder, MCD Partners. “We’re thrilled to share our combined expertise with one another and with our clients, as we continue to grow and evolve in our new partnership.”
Together, MCD Partners and LIDA’s collective capabilities, technologies, and platforms – including their proprietary in-house Insights Labs and Data Rooms – will inform design processes and engagement strategies, giving a more complete view of the consumer and helping to bring clients even closer to their customers.
Founded in 1999, MCD Partners specializes in user experience design, digital marketing, and website/mobile/app development, with an established roster of clients and long-term partners including Discover Financial Services, Samsung, Johnson & Johnson, and TIAA CREF. LIDA, founded in 2000, specializes in CRM, data strategy and analytics, and direct marketing, deepening customer connections for clients including Land Rover, Boots, Ikea, and Virgin Holidays.
MCD Partners is comprised of 120 digital and technology experts in New York and Chicago, and will continue to operate as MCD Partners for the foreseeable future. LIDA is comprised of 220 digital and direct marketing experts in London and Sydney, and is part of M&C Saatchi Group – the UK’s fifth largest communications agency network.
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