Independent digital agency, MCD, is proud to have worked with E*TRADE on the complete redesign and rearchitecture of E*TRADE’s prospect website experience at www.etrade.com.
The new site supports E*TRADE’s positioning as an online investing pioneer and details the full breadth and scope of E*TRADE’s product offerings. The design process, grounded in analysis and customer research, identified key insights which drove the development of the new E*TRADE.com. The result is a site intended to enhance the customer acquisition experience, elevate E*TRADE’s positioning and product offerings, segment different audience groups and deliver original content and educational material to inspire and educate both investors and traders.
“Our challenge was to extend E*TRADE’s dedication to supporting the self-directed investor to the other side of the login – before they sign up for an account,” says Ian Magnani, Partner at MCD. “With such an in-depth research component to this project, we were able to really build the site from the customer up. With the insights we’d gathered we were able to craft a genuinely helpful experience that is geared to the needs of investors of all levels of expertise.”