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Smart Phones. Smart TVs. Smart Website.

November 2011 — In our first collaboration with Samsung, MCD completely re-imagined a new site experience for samsung.com. Working closely with the Samsung team, we used key learnings from focus groups, usability testing and brand research to drive a host of site improvements and design solutions that make the site a little smarter. We created [...]

Nautica Makes a Splash with Redesigned Ecommerce and Lifestyle Digital Destinations

October 2011 — Classic styling. Bold colors. Authentic, nautical details. The new Nautica.com combines all the elements that made the brand a global style icon. As Nautica expands its brand story in new and innovative ways, MCD has been enlisted to reinvent the brand’s online presence. Our first launch, just in time for the Holiday [...]

MCD’s New Insight Lab Opens Its Doors

October 2011 — The success of our clients lies squarely on our ability to deliver insightful solutions to their thorniest marketing and customer experience challenges. With so much at stake, we’re always looking for new ways to inform our creative work with a deeper understanding of its intended target audience. “Agencies can be incredible hothouses [...]

Macmillan Publishes New Chapter in Mobile

August 2011 — Thumb (or tap) through a good book on your smartphone. Our latest passage in mobile, the new Macmillan.com mobile site, feels like you’re browsing in a bookstore. When Macmillan came to us to build a mobile site, we wanted to recreate that personal experience of discovering your next great book. We also [...]

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